Pick
Your Hurt.

While recovering from spine surgery, I was faced with a lot of choices, many of them uncomfortable. One of those choices was to stop putting off something I'd delayed for nearly 15 years.

Ryan's desk with notebooks and the Pick Your Hurt manuscript
The book

I buckled down and wrote a book with our three golden retrievers lying at my feet.

Once I discovered my process, it poured out of me.

Amateurs and Professionals

Not professional athletes.

Pick Your Hurt is about something I've spent much of my career studying: the difference between Amateurs and Professionals. Not professional athletes. Professionals in the way they approach their work, relationships, responsibilities, and life. There are so many working professionals who are amateurs in every sense of the word.

Pick Your Hurt

Being a Pro

Ryan's hand-drawn Pro and Amateur grid

Being a Pro has very little to do with talent. It has everything to do with the choices we make.

Ryan Blanck
Pick Your Hurt